If you want to grow your business, consider your restaurant’s ambience.
Many factors aside from the quality of the food influence customers’ experience while they are dining. Good catering management is not enough. Setting the right mood, or ambience, plays an important role in customer satisfaction as well as customer retention.
Customers who feel comfortable in your establishment will want to keep coming back for more. The right ambience will ensure that customers feel satisfied and might get them to recommend your establishment to others. Word of mouth is one of the most powerful means of advertising.
When you have high levels of customer satisfaction, you have repeat customers, which means increased profit.
How to create the right ambience
Going to a restaurant is an experience that involves all the senses, not just taste. Some of the ways to create the right ambience for your type of restaurant are:
- Colours should match your restaurant type. Warm colours promote positive feelings and increase appetite while neutrals help diners feel calm.
- Spacing must ensure people aren’t crammed and uncomfortable or feel trapped when they’re seated.
- Lighting helps create atmosphere. Lighting should be as close to daylight as possible so that all the food colours are sharp and the food does not look unnatural or unappetising.
- Signage and decor are a great way to call attention to your restaurant and communicate what your ambience is. Decor is almost always used for ambience purposes only while signage can be used both for decorative and functional purposes.
- Finishing touches can include plenty of windows, a fireplace, a large-scale artwork or a water feature.
A restaurant’s sounds include music, talking, noises from the kitchen and acoustics. Noise can ruin a meal. Match music with your style of restaurant and take into consideration the average age group when determining the type of music and its volume.
A staff of hard-working, friendly people who provide excellent service play a big role in the ambience and resulting customer experience of any restaurant. Staff should be able to read their guests and make them feel relaxed. They should know when to approach patrons and when to leave them alone.
One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating.
– Luciano Pavarotti, Italian tenor